OPPO and Vivo, owned by BBK Electronics, have received a decent share in the market in India, actively selling their phones in stores. Now OPPO is preparing to create his online store, presenting a new sub-brand called Realme. Realme 1 is the first smartphone under a new brand. The Chinese firm has officially introduced Realme. One of the images presented on the landing page of the upcoming Realme lineup on Amazon India shows that the upcoming Realme phone will have a unique Diamond Black design. In addition, the Realme series will be equipped with AI capabilities. The image resembles the rear design of the phone OPPO A3, which was recently launched in China. Therefore, it seems that OPPO A3 can be renamed Realme 1 for India. Do not forget about the cutout on the display (youth). As for AI, it is present naturally only in chambers, recognition of a scene and function of identification of the person on 128 points.
Keep in mind that I can get wrong on information but I love to avoid mistakes. Xiaomi has a series Mi, which usually includes phones with more powerful specifications, and expensive smartphones in India do not go very well. For example, the sales of Xiaomi Mi 5 in 2016 were so disastrous that the company decided not to bring there Mi 6 last year. This year the company again tried its luck on the market of premium smartphones by releasing Mi MIX 2s. In a recent interview CEO, Xiaomi Lei Jun made it clear that Mi MIX 2s also failed. However, the series Redmi and Redmi Note were so successful for Xiaomi that it managed to overthrow Samsung and become a major brand of smartphones in India. Huawei launched the Huawei P9 series in India in 2016, but last year it missed the P10 series. This year Huawei tried again, presenting its novelty P20 Pro. On the other hand, the Honor brand works well in India. Smartphones such as honor 7X and honor 9 Lite are quite popular in India. Double branding worked for some of these companies in China, but the strategy may fail to succeed in India. Oppo offers a new brand Realme exclusively for India. Wish the success of OPPO, but Xiaomi without a fight will not pass the position, especially when she beat them off Samsung.
The first phone, Oppo’s Realme has introduced Realme 1 (as I said above, this is the first phone) to target markets. To attract youth Oppo, probably, intends at the expense of design and correlation of price and productivity. At first, we'll stop a little more. Yes, Realme 1 really looks more interesting than most other Oppo phones, especially if you take the average price segment. However, this "crystalline" design company used in 2015 on several models, including R1C. Only for some reason marketers then decided that it is unnecessary for consumers, but now suddenly it was decided to return such a concept. It is equipped with a retractable screen Full HD +, SoC MediaTek Helio P60, 3 or 6 GB of RAM and 32 or 128 GB of flash memory. That is, the price-performance ratio is really quite interesting. Actually, it is much higher than other models of Oppo. It is also worth noting the cameras with a resolution of 13 and 8 MP, the battery capacity 3410 mah, the technology of facial recognition along with the functions of the AI camera, the lack of fingerprint scanner, the ability to use two SIM cards, and a memory card.
Looking at the probable price and specification, this model can get a chance of conquering the local market. If only this information is confirmed, and visually the smartphone will look as good as the pictures, the smartphone is waiting for success. I would say honestly that at such a low price, this phone would also be sold well in our market. Oppo has organized a good trick to increase it's earning in various regions. Many companies have already played with it, I think the company can go successfully in this mission. We love to see high-end flagships coming to markets that can cover our lives beautifully with a wide range of features. But there is a still a large portion of market itching to have affordable options. So many companies are covering them with specific lineups and having a sub-brand is good to handle the game in a different way.